Use this simple calculator for nail salons, spas, restaurants and service businesses. It is an estimate, not a guarantee.
Break-even estimate
43
Extra bookings needed
123
Extra leads needed
$47
Gross profit/booking
$3,655
Revenue at break-even
Formula: monthly cost / (average ticket x gross margin). Extra leads are calculated from the lead-to-booking rate.
| Input | Meaning |
|---|---|
| Monthly marketing cost | The fixed agency or campaign cost you want to test. |
| Average ticket | Revenue from one new booking or customer visit. |
| Lead-to-booking rate | The percentage of leads that become appointments or orders. |
| Gross margin | The share of revenue left after direct service or product cost. |
What does break-even mean?
Break-even is the number of extra bookings needed so gross profit covers marketing cost. If repeat visits are common, the true lifetime value can be higher than this first-order estimate.
FAQ
Does this calculator guarantee ROI?+
No. It estimates the break-even point from your assumptions. Real results depend on offer, location, capacity, reviews, creative and follow-up.
Why use gross profit instead of revenue?+
Revenue can look impressive while profit is thin. Gross profit better reflects whether marketing is actually paying for itself.