Use this checklist in sales calls. A strong provider should welcome these questions.
| Question | Why it matters |
|---|---|
| Who creates the monthly content? | Confirms whether there is a real production team or only account management. |
| How many posts and videos are included? | Makes the scope measurable before price comparison. |
| Do you support Vietnamese and English? | Language fit affects offers, captions, replies and trust. |
| Who comes on-site for photo or video? | Local businesses need real footage, not only stock content. |
| What KPI is reported every month? | Separates activity reports from business results. |
| Who owns the ad accounts and website assets? | Protects the business if the relationship ends. |
| How are reviews generated? | Avoids risky tactics that can harm Google Business Profile. |
| What tools or CRM are included? | Shows whether marketing connects to leads and bookings. |
| What is the minimum commitment? | Clarifies risk before the first invoice. |
| Where are you honestly weaker? | A trustworthy provider can name the trade-offs. |
What is a good agency answer?
Good answers are concrete. They name the person or team responsible, the exact monthly scope, the approval timeline and how performance will be measured.
FAQ
Should I ask an agency who owns the assets?+
Yes. Your business should retain access to its website, domain, ad accounts, Google Business Profile and creative assets whenever possible.
What is a red flag before signing?+
Vague deliverables, no reporting cadence, hidden ownership and guaranteed results without explaining assumptions are red flags.