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Wizy Blog

Insights, tips, and strategies for business growth.

Learn by series

Each series is a short course. Read it in order from lesson 1 to cover a topic end to end.

Series 1 · 8 lessons

Google Maps Domination

Reach the top of Google Maps in 90 days

Start reading →

  1. Lesson 1 · 5 min read

    80% khách hàng ở Ontario tìm tiệm qua Google Maps — tiệm bạn đang ở đâu?

  2. Lesson 2 · 5 min read

    5 bước setup Google Business Profile chuẩn chỉnh cho tiệm local

  3. Lesson 3 · 5 min read

    Từ khóa vàng cho tiệm nail, spa, nhà hàng và dental tại Ontario

  4. Lesson 4 · 4 min read

    Google Posts: vũ khí bí mật mà nhiều tiệm Việt vẫn chưa dùng

  5. Lesson 5 · 4 min read

    Hình ảnh trên Google Maps quyết định khách có click vào tiệm bạn hay không

  6. Lesson 6 · 4 min read

    Đối thủ đang lấy khách của bạn trên Google Maps như thế nào?

  7. Lesson 7 · 4 min read

    Case study: một tiệm local có thể tăng cuộc gọi từ Google Maps trong 60 ngày ra sao

  8. Lesson 8 · 4 min read

    Checklist Google Maps hoàn chỉnh cho SME người Việt tại Ontario

Series 2 · 8 lessons

Social Media Playbook

Turn Facebook & Instagram into a customer magnet

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  1. Lesson 1 · 4 min read

    Tại sao tiệm bạn đăng bài mỗi ngày mà vẫn không có khách?

  2. Lesson 2 · 5 min read

    Framework lên kế hoạch nội dung tháng cho tiệm nail, spa và SME local

  3. Lesson 3 · 5 min read

    Công thức viết caption chuyển đổi: Hook → Story → CTA

  4. Lesson 4 · 4 min read

    Chụp ảnh tiệm nail, spa, nhà hàng đẹp chuyên nghiệp chỉ bằng iPhone

  5. Lesson 5 · 4 min read

    Khung giờ vàng đăng bài cho cộng đồng Việt tại Ontario

  6. Lesson 6 · 4 min read

    Reels và TikTok cho tiệm nail, spa và local business: không cần nhảy, không cần nói

  7. Lesson 7 · 4 min read

    Cách quản lý comment và inbox hiệu quả để không mất lead

  8. Lesson 8 · 4 min read

    Báo cáo social media: đọc số liệu nào, bỏ qua số liệu nào?

Series 3 · 6 lessons

Review & Reputation

Turn happy customers into 5-star reviews

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  1. Lesson 1 · 4 min read

    1 review 5 sao có giá trị bao nhiêu với doanh nghiệp local?

  2. Lesson 2 · 4 min read

    5 kịch bản xin review tự nhiên mà khách không thấy khó chịu

  3. Lesson 3 · 3 min read

    Bảng QR 1-chạm và NFC: công nghệ xin review không cần nói nhiều

  4. Lesson 4 · 4 min read

    Review ảo vs review thật: vì sao đi đường tắt có thể trả giá rất đắt

  5. Lesson 5 · 4 min read

    Cách phản hồi review tiêu cực chuyên nghiệp để biến rủi ro thành cơ hội

  6. Lesson 6 · 4 min read

    Chiến lược review 90 ngày: từ ít review đến một profile đáng tin hơn

Series 4 · 6 lessons

AI for Small Business

AI doesn't replace you. It helps you do ten times more

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  1. Lesson 1 · 5 min read

    Chủ tiệm bận không hẳn vì nhiều khách, mà vì quá nhiều việc lặp lại

  2. Lesson 2 · 5 min read

    AI Agent trả lời inbox 24/7 thực sự hoạt động như thế nào?

  3. Lesson 3 · 5 min read

    7 tác vụ đầu tiên SME nên giao cho AI trước khi tuyển thêm người

  4. Lesson 4 · 5 min read

    AI nhắc lịch, follow-up và chốt lead thế nào để khách không thấy bị làm phiền?

  5. Lesson 5 · 4 min read

    Vì sao AI mạnh nhất khi đi cùng CRM, không phải khi đứng một mình?

  6. Lesson 6 · 5 min read

    Lộ trình 30 ngày đưa AI vào SME nhỏ mà không làm team bị ngợp

Series 5 · 6 lessons

CRM & Booking Mastery

No more no-shows, no more lost customers

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  1. Lesson 1 · 4 min read

    Vì sao khách đã inbox rồi mà tiệm bạn vẫn mất lead mỗi ngày?

  2. Lesson 2 · 4 min read

    Booking không chỉ để đặt lịch, mà để giảm no-show và lấp chỗ trống

  3. Lesson 3 · 4 min read

    5 tin nhắn nhắc lịch giúp giảm no-show mà không làm khách khó chịu

  4. Lesson 4 · 4 min read

    Sau khi khách rời tiệm, CRM nên làm gì tiếp để bạn không bỏ lỡ doanh thu?

  5. Lesson 5 · 4 min read

    Dashboard CRM tối thiểu mà chủ tiệm nào cũng nên xem mỗi tuần

  6. Lesson 6 · 4 min read

    Từ sổ tay và Excel rời rạc sang CRM trong 14 ngày: kế hoạch chuyển đổi cho SME

Series 6 · 6 lessons

Viral Video Marketing

One on-trend video is worth three months of posts

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  1. Lesson 1 · 5 min read

    Short-Form Video Is Where Customers Find Shops Now. Has Yours Started?

  2. Lesson 2 · 6 min read

    5 Video Formats for Nail Salons, Spas and Restaurants. No Dancing, No Talking

  3. Lesson 3 · 6 min read

    Film Good Video on Your Phone: Light, Angles and Sound in Your Shop for About $50

  4. Lesson 4 · 5 min read

    10 Short Video Scripts for Nail Salons, Spas and Restaurants. Filmed in 10 Minutes

  5. Lesson 5 · 5 min read

    Bilingual Vietnamese–English Captions: How One Video Reaches Both Communities

  6. Lesson 6 · 6 min read

    One Video, Four Platforms: Where and When to Post So Your Filming Isn't Wasted

Series 7 · 6 lessons

Smart Advertising

Every ad dollar brings in real customers

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  1. Lesson 1 · 8 min read

    5 Mistakes That Burn Your Shop's Ad Budget — and a 15-Minute Self-Check

  2. Lesson 2 · 7 min read

    Aiming Facebook Ads at the Right Customers Around Your Ontario Shop, Step by Step

  3. Lesson 3 · 8 min read

    Which Photos and Words Get Bookings? 5 Ad Examples for Nail Salons, Spas and Restaurants

  4. Lesson 4 · 8 min read

    Google Ads or Facebook Ads: Which Should an Ontario Shop Run First?

  5. Lesson 5 · 7 min read

    Retargeting: Reminding the People Who Visited Your Website but Didn't Book

  6. Lesson 6 · 8 min read

    Reading an Ad Report: CPL, CPA, ROAS — Understand the Numbers and Know Where Your Money Goes

Series 8 · 4 lessons

Full Marketing Strategy

A premium outsourced marketing department

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  1. Lesson 1 · 5 min read

    What Does a Marketing Employee Really Cost in Canada? The Math for Shop Owners

  2. Lesson 2 · 5 min read

    What Marketing Does a Vietnamese-Owned Shop in Ontario Need? A 6-Stage Map from Google Maps to AI

  3. Lesson 3 · 5 min read

    What Do 6 Months of Full Marketing Look Like? A Month-by-Month Roadmap for a Local Shop

  4. Lesson 4 · 5 min read

    How Wizy Differs from Other Agencies, and When Wizy Isn't Right for You

Series 9 · 6 lessons

Automated Email Marketing

Turn one email into a returning customer

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  1. Lesson 1 · 5 min read

    Is Email Marketing Outdated? Why One Well-Timed Email Still Brings Customers Back

  2. Lesson 2 · 5 min read

    How to Build a Customer Email List Without Annoying Anyone

  3. Lesson 3 · 6 min read

    What Makes Customers Gladly Leave Their Email? 10 Lead Magnet Ideas for Local Shops

  4. Lesson 4 · 6 min read

    The Email Sign-Up Page: 5 Essential Parts That Get People to Subscribe

  5. Lesson 5 · 6 min read

    The 4-Email Automated Sequence: Looking After New Subscribers Without Sending by Hand

  6. Lesson 6 · 6 min read

    Reading Email Numbers: Open Rate, Click Rate, Bookings. Which One Actually Matters?

More articles

News, tools and topics outside the series.

How to Make Facebook Ads Show in Vietnamese to Vietnamese Customers: 3 Ways and Which One to PickMarketing
5 min read

How to Make Facebook Ads Show in Vietnamese to Vietnamese Customers: 3 Ways and Which One to Pick

One ad, Vietnamese for Vietnamese customers and English for everyone else. Facebook can do it three ways, but only one is worth using for most shops.

Read more →
12 Signs of a Strong Google Business Profile (Explained Simply)Marketing
6 min read

12 Signs of a Strong Google Business Profile (Explained Simply)

Five stars but still not at the top of Google Maps? Here are the 12 signs of a strong Google profile, a self-check table, and the 3 things to do first.

Read more →
What Is a CRM? 6 Places Your Shop Leaks Money Without One (And How to Tell If It's Time)Marketing
8 min read

What Is a CRM? 6 Places Your Shop Leaks Money Without One (And How to Tell If It's Time)

A CRM isn't just for big companies. Think of it as a receptionist with a perfect memory who sends reminders, wins back regulars and keeps customer knowledge in your shop.

Read more →
Followers Aren't Your Customers: Why Every Shop Needs Its Own Customer DatabaseMarketing
7 min read

Followers Aren't Your Customers: Why Every Shop Needs Its Own Customer Database

3,000 followers but no idea who hasn't come back? Followers belong to Facebook; your customer list belongs to you. Here's how to start one this week.

Read more →
3 iPhone Apps That Put Every Social Message in One Place So You Never Miss a CustomerMarketing
5 min read

3 iPhone Apps That Put Every Social Message in One Place So You Never Miss a Customer

A late reply on Facebook, Instagram or Zalo is a lost customer. Three iPhone apps put every message in one place, and one of them is completely free.

Read more →
Meta Ads Manager: How Shop Owners Can Watch Their Facebook Ads From a PhoneMarketing
8 min read

Meta Ads Manager: How Shop Owners Can Watch Their Facebook Ads From a Phone

Meta's free app shows where your Facebook and Instagram ad money goes. Five minutes a morning, three numbers. Here's how to read them, and what the app can't do.

Read more →
What Is GMB Everywhere? The Google Maps Checkup Tool for Your Small BusinessMarketing
5 min read

What Is GMB Everywhere? The Google Maps Checkup Tool for Your Small Business

GMB Everywhere is a Chrome extension for checking up on your Google Business Profile. Here's what it actually does, what it costs, and when DIY makes sense vs. hiring help.

Read more →
What Is AEO? How to Get ChatGPT to Recommend Your Business by NameAI
10 min read

What Is AEO? How to Get ChatGPT to Recommend Your Business by Name

AEO makes AI answer engines read, trust and name your business when a customer asks a buying question. SEO competes for a rank in a list. AEO competes to be the name the AI actually says.

Read more →
ChatGPT Ads Are Live in Canada at $25 a Day: Should Your Shop Run Them?Marketing
9 min read

ChatGPT Ads Are Live in Canada at $25 a Day: Should Your Shop Run Them?

ChatGPT now shows ads, and Canadian shops can run them from CAD 25 a day. But paying does not make ChatGPT recommend you, and some industries are banned outright.

Read more →

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