This page compares actual operating trade-offs, not just monthly invoices.
| Decision factor | Wizy | In-house marketer |
|---|---|---|
| Cost | $1,997 CAD/month before HST for The Wizy Stack. | Salary, payroll costs, software, equipment and management time. |
| Skill coverage | Team coverage across content, video, ads, web, CRM and AI. | Usually one or two strengths; gaps require contractors. |
| Management burden | Wizy owns execution cadence and reporting. | Owner must hire, train, brief, review and retain the person. |
| Where this option wins | Best when the business wants outcomes without building a department. | Best when daily internal presence matters more than breadth. |
Is Wizy a replacement for an employee?
Wizy replaces the need for a first marketing hire for many local businesses. Once the business is larger, Wizy can also work beside an internal marketer as the execution and technical team.
What does in-house still do better?
An employee can absorb daily context faster, handle walk-in moments immediately and join internal meetings without scheduling friction.
FAQ
Is Wizy cheaper than hiring a marketer in Ontario?+
Usually yes for a first marketing function, because Wizy bundles multiple roles into a $1,997/month service before HST.
Should a growing business eventually hire in-house?+
Yes, when daily coordination becomes the bottleneck. Wizy can then support the in-house person with production, ads, web and automation.